It's completely ridiculous. They purposely price the book at a ridiculously low rate so they can price the shipping at a ridiculously high rate. It's a really odd variant of bait and switch - 'oh, look how cheap our books are!' 'Gotcha!' I rant about it constantly. If I can't find a book in my local UBS I'll sometimes buy it as a one-off because it'll end up being $4 with the dollar off coupon code and I'll have it, I won't have to worry about remembering to look for it anymore.
I'm pretty stubborn about not paying for shipping. I don't even know why, really. I mean, it's fair to pay for shipping. I think it's a variant of the 'on sale' bias. If there's an 'on sale' option (as long as it isn't a Brand Name which is on sale but still at a price greater than the Store Brand) I'll go for the sale item. If there is even the possibility I can get free shipping, I want it, beyond all reason, even!
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branchandroot
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Date: 2012-07-26 04:17 am (UTC)I'm pretty stubborn about not paying for shipping. I don't even know why, really. I mean, it's fair to pay for shipping. I think it's a variant of the 'on sale' bias. If there's an 'on sale' option (as long as it isn't a Brand Name which is on sale but still at a price greater than the Store Brand) I'll go for the sale item. If there is even the possibility I can get free shipping, I want it, beyond all reason, even!